ENTREPRENEURIAL ORIENTATION AND RESILIENCE OF BANKING FIRMS IN PORT HARCOURT
Keywords:
Entrepreneurial Orientation, Organizational Resilience, Banking Firms, Port Harcourt, Strategic Agility.Abstract
This study investigates the relationship between Entrepreneurial Orientation (EO) and the Organizational Resilience of banking firms in Port Harcourt, Rivers State. The banking sector in this region operates within a unique socio-economic climate characterized by oil-dependent volatility and high competitive intensity. Utilizing secondary data approach, the study reviews theoretical frameworks and empirical evidence to establish how innovativeness, proactiveness, and risk-taking behavior influence a firm’s ability to survive and thrive amidst disruptions. The findings suggest that Entrepreneurial Orientation (EO) serves as a critical strategic resource that enhances adaptive and restorative capacities. The study concludes that for banks in Port Harcourt to remain resilient, they must shift from traditional bureaucratic models to more agile, entrepreneurial structures.
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