THE ROLE OF PSYCHOLOGICAL CAPITAL IN IMPROVING PRODUCTION PROCESS RE-ENGINEERING: EXPLORATORY.RESEARCH.IN UNION THE U F INDUST FIRM. LTD. IN BABYLON

Abstract

This research aims to identify the role of psychological capital in improving the re-engineering of production processes at the U F Indust Firm In the city of Hilla, the center of Babylon province, and that this will be achieved, the dimensions of psychological capital (self-efficacy, optimism, hope, flexibility) were adopted, and the dimensions of production process reengineering (strategic alignment, customer focus, creative rethinking, Redesign of processes), Union Food Industries Co. Ltd. has been Which was chosen as one of the largest industrial companies specialized in food products in Iraq, including the most advanced and following modern production methods as a company The exploratory and analytical field of the study was through the distribution of questionnaire forms that included (65) respondents from administrative and technical leaders from managers, management and heads of departments, divisions and units. For a specific sample in the field of factory research, and one of the most important findings of the research is that psychological capital effectively affects the improvement of the re-engineering of production processes at the organization of the research sample, in light of the great competition in the food industry sector in Iraq The study concluded with a number of recommendations, the most prominent of which is the need to employ the dimensions of the independent variable, which is psychological capital, in improving the positive impact relationship between it and the dimensions of the variable of the study., which is the re-engineering of production processes within the industrial sector and including It is consistent with continuing to innovate new and strategic production methods for industrial enterprises and achieve sustainable competitive advantage through modern production methods and Business organizations seize opportunities to ensure continuity and growth in the business world.