MARKETING ENVIRONMENT AND ITS IMPACT ON RECREATIONAL TOURISM-AN APPLIED STUDY OF THE OPINIONS OF A SAMPLE OF WORKERS IN SHOPPING MALLS IN THE HOLY CITY OF KARBALA

Abstract

Tourism is one of the important fields for any country in the world, as it represents a basic tributary to the economy and an important way to promote the country and introduce people to its history, culture and antiquity. Therefore, the importance of tourism should not be overlooked as one of the components of the economy of any country. It is also a source of livelihood for thousands of citizens in any tourist country. This is what makes countries care a lot about it and try to attract tourists to ensure the tourist movement that provides hard currency and revives all sectors. Tourism depends mainly on the tourist components available in the country, which tourists come to see. Therefore, attention should be paid to them in order to advance in all their fields and to focus on change at the local level. By introducing new systems or creating new and influential social forces instead of the existing social forces, and then directing and activating them in a new and appropriate manner and preparing all the appropriate conditions for this social change. So, in the first section, I talked about the study methodology, which outlines for the reader what the researcher wants to talk about. In the second section, I touched on the marketing environment, in the third section I referred to recreational tourism, and in the fourth section I concluded the graphic analysis of the client application of the questionnaire prepared by the researcher. Then, in the fifth section, I concluded with conclusions and recommendations that would support the study in a scientific and practical way.