Ali Khalaf Mohammed Alsukaini. “EVALUATING THE INFLUENCE OF USER-GENERATED CONTENT IN DIGITAL MARKETING CAMPAIGNS: A STUDY OF BRAND ADVOCACY”. International Journal of Studies in Business Management, Economics and Strategies, vol. 3, no. 6, June 2024, pp. 109-31, https://scholarsdigest.org/index.php/bmes/article/view/757.