ALI KHALAF MOHAMMED ALSUKAINI. EVALUATING THE INFLUENCE OF USER-GENERATED CONTENT IN DIGITAL MARKETING CAMPAIGNS: A STUDY OF BRAND ADVOCACY. International Journal of Studies in Business Management, Economics and Strategies, [S. l.], v. 3, n. 6, p. 109–131, 2024. Disponível em: https://scholarsdigest.org/index.php/bmes/article/view/757. Acesso em: 7 jul. 2024.