ORGANIZATIONAL LEARNING AND ITS ROLE IN THE SUCCESS OF DIGITAL TRANSFORMATION STRATEGIES IN GOVERNMENT BANKS

Abstract

The importance of the current research arises from the importance of the sector under study, as the banking sector is considered one of the important and basic sectors in building the economies of countries and their development, as it is considered the cornerstone of the economies of developed countries, and to work on developing this important sector, the aim of the research is to explain the role that organizational learning plays in the success of digital transformation strategies. For the banks as a sample of the research, the research started from a main question that said (What role does organizational learning play in the success of digital transformation strategies for government banks?), and therefore the research assumed several assumptions, the most important of which was: (Organizational learning has a direct, statistically significant impact on digital transformation strategies for banks. government sector). The current research adopted the descriptive analytical approach, and relied in the process of collecting data on a questionnaire, which was distributed to the senior and middle managements of Iraqi government banks as a purposive sample for the research. The researcher distributed (180) questionnaires, from which he retrieved (163) questionnaires, and the ones that were suitable for analysis were ( 150) Questionnaire. The researcher used many statistical methods to analyze the data, the most important of which was the simple Pearson correlation to find out the matrix of correlations between the variables and dimensions of the research, in addition to simple linear regression to analyze the direct effect hypotheses, through the use of the statistical package program ( spss.v.26 ). The research reached several results, the most important of which was: Organizational learning plays an important and fundamental role in the success of digital transformation strategies in the government banking sector. Therefore, the research recommended several recommendations, the most important of which was: Increasing interest in organizational learning processes in Iraqi government sector banks through increasing cooperation between These banks and the establishment of joint workshops and training courses between the banks are a sample of the research and work to encourage workers to share knowledge among themselves.