THE EFFECTIVENESS OF THE THREE-AXIS STRATEGIC PERCEPTION BASE IN ACHIEVING STRATEGIC VICTORY

Abstract

The study aimed to determine the role of strategic perception and its foundations or methods (thinking, meditation and thought) as independent variables in achieving strategic victory as a dependent variable. In the face of the process of continuous change caused by the instability of the environment in which business organizations live, and the rapid progress of modern technology and means of communication, organizations must search for things that can guarantee their existence and advantages, and ensure their survival and advantages. The main framework of the study is the introduction and four themes. The first part covers the methodology of the research (research question, significance, objectives, methods, assumptions, tools and methods used in the analysis of research results). The second theme focuses on strategic perception and strategic victory. The third theme is the results of fieldwork. Questionnaires are used as a tool to collect data on the topic. The following statistical methods were used in the analysis of the data: percentage, frequency, arithmetic mean and standard deviation. To achieve the objectives and hypotheses of the study, a hypothetical model was developed to explain the nature of the relationship between the independent variable and the dependent variable of the study. Based on the description, diagnosis, and examination of the correlation and influence relationships of the research variables, some conclusions are drawn that confirm the significant correlation and influence between strategic perception and strategic victory in the research sample organizations. Based on the conclusions reached, the study presented some recommendations that are consistent with the conclusions reached and enable the studied organizations to benefit from them and avoid future imbalances and defects.