MOTIVATION STRATEGY AND ORGANISATIONAL GROWTH OF TELECOMMUNICATION FIRMS IN YENAGOA BAYELSA STATE NIGERIA

Abstract

This study examined the relationship between motivation strategies and organisational growth of telecommunication firms in Yenagoa, Bayelsa State, Nigeria. Specifically, it investigated the relationship between autonomy and empowerment and employee productivity, as well as compensation and reward systems and employee engagement. The study was necessitated by concerns over inadequate employee motivation, declining productivity, and disengagement in the telecommunications sector. Anchored on Herzberg’s Two-Factor Theory, the study adopted a quantitative approach using a descriptive survey research design. A census method was employed, covering 122 employees of MTN, Glo, and Airtel, of whom 101 provided valid responses, representing an 82.79% response rate. Data were collected through structured questionnaires and analysed using descriptive statistics and Pearson’s correlation at a 0.05 significance level. Findings revealed significant positive relationships between autonomy and empowerment and employee productivity (r = 0.514, p < 0.001), and between compensation and reward systems and employee engagement (r = 0.600, p < 0.001). The study concluded that effective motivational strategies are positively associated with organisational growth indicators. It recommended strengthening employee autonomy, promoting inclusive workplace practices, and implementing fair, transparent, performance-based reward systems.