DIGITAL INNOVATION STRATEGY AND SUSTAINABILITY OF TELECOMMUNICATION FIRMS IN RIVERS STATE

Abstract

This study examines the association between digital innovation strategy and sustainability of Telecommunication Firms in Rivers State. For this investigation alone, three theories were formulated and put to the test. The research was a cross-sectional survey. Seven telecommunications businesses in Rivers State provided the 163 managers that made up the study population. The sample size was determined using the methodology proposed by Taro Yamane. The research used a standardised questionnaire to gather data. Research only made use of 98 out of the 116 questions originally administered. By calculating the Spearman Rank Correlation Coefficient, we were able to test our hypothesis. A significant correlation between digital ecosystems, platforms, and infrastructure and GDP growth was found in the study. The study's results showed that digital innovation strategy may be strategically applied in Rivers State to drive the economy for the good of the community and businesses. This might provide answers for possibilities for economic and social improvement. The report recommends that telecom providers should invest in dependable broadband networks, fibre optics and 5G technologies to improve service and reduce the digital divide. Improved infrastructure can assist small companies, create employment and grow the economy of Rivers State. Telecom firms may also make their platforms more ecologically friendly by reducing emissions from data centers and implementing campaigns to make consumers more conscious of using digital resources ethically.