STRATEGIC ALIGNMENT OF HR AND BUSINESS GOALS AS THE COMPANY SCALES

Abstract

This article examines the problem of strategic synchronization between human resource management systems and organizational business goals in the context of scaling. The relevance of this study stems from the accelerated growth of companies in the digital economy, the increasing complexity of organizational structures, and the increasing demands on the effectiveness of management decisions. The aim of the study is to identify mechanisms for integrating HR strategy into the overall corporate strategy during periods of intensive business expansion. The study analyzes theoretical approaches to strategic HR management, identifies key risks of functional inconsistency, and formulates strategic integration tools and synchronization assessment metrics. It concludes that sustainable scaling is only possible with the institutionalization of HR as a strategic business partner.